Ocean Bottle: The World’s Most Needed Reusable Bottle

Updated: Nov 19

The virtues of the reusable water bottle are well understood. We clearly should not be pouring a truckload of plastic into our ocean every minute to fulfil our most basic human need. 22 million kgs of plastic in our oceans a day: for us to stay hydrated. And increasing. It’s estimated that by 2050 there will be more plastic by weight than fish in our oceans. Let that sink in...



So, why stop at doing less harm every time we take a gulp? How can we actively do more good? Ocean Bottle has the answer.


They have created the world’s most needed reusable bottle. By purchasing one of their sleekly designed, supremely functional, and durable bottles, you fund the collection of 1000 ocean-bound plastic bottles, 12kg in weight. Buy 1: collect 1000. This small bottle has a big positive impact.


90% of ocean plastic enters our seas via waterways from impoverished coastal communities who lack the waste management infrastructure and incentive to keep their environment tidy. Ocean Bottle is tackling this problem at the source—far less costly and more efficient—than collecting them once they’ve already entered our oceans.


Using the innovative exchange platform, The Plastic Bank, along with IBM blockchain technology, the collection of discarded plastic bottles creates a sustainable livelihood for thousands of locals in coastal communities across Indonesia, the Philippines, and Haiti. Some collectors work full-time, whilst for others it’s a side hustle to earn extra income. This initiative honours Place and empowers People—two of the key points of the Positive Compass. Ocean Bottle has formalised an often informal and unfair waste sector by putting a value on plastic waste and ensuring no collector is exploited: tripling the amount they can earn. They demonstrate social justice to be inextricably linked with environmental justice.



As quoted by The Times, “If Apple designed a drinks container for life, this would be it”. With a dual functioning lid which doubles up as a cup, stainless steel vacuum insulated to keep hot drinks hot and cold drinks cold, dishwasher safe, made with BPA free, recycled biomaterial: this bottle proves regenerative is sexy.


If that’s not enough, each bottle has an embedded NFC smart chip activated in its base: enabling perpetual positive impact. By tapping your phone’s NFC reader to your bottle and registering it with the Ocean Bottle app, you fund the collection of further plastic when you refill at partner locations. This savvy initiative harnesses the power of Partners—another key point of the Positive Compass—to ripple and swell positive impact.


By 2025, Ocean Bottle aims to collect 80million kgs of plastic. That’s 7 billion plastic bottles prevented from entering our oceans. You can help turn the tap off ocean plastic by upgrading your reusable bottle today.