Learn more about how we are working to deliver systemic change


We envision a vibrant regenerative economy led by Positive Impact Companies.

We are on a mission to empower businesses on their journey to becoming Positive Impact Companies through knowledge, resources, and a peer-led community.


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The Compass provides leaders and teams with a transformational set of principles  - supported by tools and resources to guide and embed Impact. The Compass methodology brings to life these five principles (5Ps); People, Planet, Partners and Places with Purpose at the Core. It captures an all-encompassing view of what businesses of the future must look like.

The Compass is represented in Positive’s logo where the circle symbolises the wellbeing of the whole system. This represents the safe operating environment of humanity indicated by the work of the Stockholm Resilience Centre and the 9 Planetary Boundaries. Likewise, our methodology is consistent with Kate Raworth’s “Doughnut Economics” and the work of the Wellbeing Economy Alliance.


The current generation of ESG (Environmental and Social Governance) and certification methodologies have a focus on doing LESS harm. The Positive Compass is about doing NO harm, as well as doing MORE good. Focusing on a qualitative first approach, the Compass embeds all aspects of a company’s impact. In this way, Positive unleashes the collective power of changemaker companies to build the business of the future. 



PURPOSE: Purpose at the core

Embedding purpose is foundational. Companies need a clear social and environmental purpose in place before they can build resilient and innovative cultures. 

Action Areas; Culture, Engagement, Governance.

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PLANET: Right Relationship with Nature

Being in harmony and balance with Nature. Companies give back more than they take so that we can restore ecosystems and build a regenerative economy. 

Action Areas; Net Zero, Zero Waste, Good Materials, Good Products & Services. 

PEOPLE: Elevating Human Potential

Placing your team’s wellbeing front and centre, creating an inclusive workspace, and empowering them whenever possible. 

Action Areas; Diversity & Inclusion, Wellbeing, Fair Pay, Empowerment.

PARTNERS: Value for All

Recognizing ‘shared value is key. This involves creating healthy supply chains, supporting human rights, conditions and living standards. 

Action Areas; Fair Value,Modern Slavery, Healthy Supply Webs, Ethical Technology. 

PLACES: Empowering Places & Communities

Engaging with the communities companies are part of, and recognizing each place in its own unique way. 

Action Areas; Marketplace Ethics, Community Impacts, Fair Tax, Local Biodiversity.


Positive Impact Companies (PICs) have emerged in recent

years as a new way of doing business. PICs adopt a 360°

approach and have a social and environmental purpose

at the core of their businesses. They respect planetary

boundaries, often acting at a local level with a global

perspective. They go beyond current notions of sustainability,

shifting our economy away from its roots of extraction and

exploitation towards caretaking and Regeneration. PICs are about doing no harm and more good. They are usually SMEs and can innovate more rapidly because of their size. They operate at a human scale and put people first. They are a corrective driver shaping the business of the future

PICs build on the success of Social Enterprise, which was first introduced as a concept in the early seventies, applying commercial strategies for social benefit. Today we see that this sector has now established itself as a major force in the world. Following the growth of Social Enterprise, we witnessed the emergence of mission-led businesses, including Benefit Corporations, embedding stakeholder capitalism, and environmental and social governance (ESG). 

A decade later, we see the number of mission-led businesses has grown at an accelerated rate including multinational companies and Fortune 500s. Positive Impact Companies are the disruptive and emerging new field defining the shape of business of the future.  



Frameworks for Economic Metamorphosis (FR4ME) is the

name we have given to our systems change roadmap.

This roadmap envisages PICs as a key trend growing at an

accelerated rate by 2030 and the driving force by 2050.


The framework draws on the metaphor of the Imaginal Cells. Imaginal Cells are the cells in the caterpillar which hold the vision of the transformation of the butterfly. During this process these cells multiply, and then group in clusters, which then connect with a transformational outcome. Our founder Stephen Vasconcellos published the book Imaginal Cells: Visions of Transformation on the significance of this metaphor at this historic time with Al Gore, Desmond Tutu and Mohamed Yunus.

Whilst the approach we take is multi-sectoral, our immediate goal is to identify and support 1000 Impact Pioneers and Positive Impact Companies in each of the Food & Drinks, Fashion & Lifestyle, Tech For Good, and Circular sectors. These arenas are well-positioned for transformation, and we can create important tipping points en masse by convening and working with groups of pioneers

To deliver FR4ME, Positive is convening a number of institutional partners, universities, academics, accelerators, and funders. We intend to co-create local chapters and regional hubs, to grow the field with our collective impact.


Please get in touch, if this vision resonates with you.

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