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Shifting from sustainable to regenerative and equitable practices


Sustainability is about the following approach:

1. Do less harm 

2. See the Earth as a resource
3. Consider their company’s mission as static
4. Adopt a competitive winner-takes-all mindset
5. Think short-term placing profit at the core
6. Perpetuate status quo by protecting the interests of “business as usual”

7. Do not prioritize place and community
8. Preserve traditional forms of top-down power
9. Mainly focused on quantitative and incremental, siloed changes


Regenerative Entrepreneurs have a holistic approach encompassing a 360° degree perspective:


1. Do more good
2. See themselves as part of Earth’s living systems
3. Consider their company as a living system with an evolutionary purpose
4. Adopt a collaborative value-for-all mindset

5. Think long-term as custodians of future generations
6. Challenge the status quo disrupting traditional way of doing business
7. Respect locality including community, biodiversity, bio-regions and culture
8. Foster empowered participation, equity, and redistribution
9. Embrace qualitative and systemic transformation


In an overshoot world, we have to go beyond Sustainability. The time has come for a new conversation about the role and responsibilities of business.​​ 

We’re well past the point that prioritizing Sustainability makes sense. The great challenge of our time is now to restore our planet’s health and regenerate her ecosystems. That means doing a whole lot more good.

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Regenerative Entrepreneurs and Positive Impact Companies (PICs) have emerged in recent years with a new way of doing business. They adopt a 360° approach and have a social and environmental purpose at the core of their businesses. They go beyond current notions of sustainability, shifting our economy away from its roots of extraction and exploitation towards caretaking and Regeneration. They operate at a human scale and put people and planet first. 

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Regenerative Entrepreneurs build on the success of Social Enterprise, first introduced as a concept in the early seventies. In the 2000s, we have witnessed the emergence of mission-led businesses, including Benefit Corporations, embedding stakeholder capitalism, and environmental and social governance (ESG). 

Today, we see the number of changemaker entrepreneurs has grown at an accelerated rate and now  includes multinational companies and Fortune 500s. Regenerative Entrepreneurs and Positive Impact Companies are the disruptive and emerging new corrective force at the leading edge. 

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